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How to do SEO(Search Engine Optimization) of your product on Daraz?-Complete Guide for Daraz Seller 2022

You all must be aware of the word SEO which stands for Search Engine Optimization. In simple words this means that choosing the set of words and phrases that enables the bots or the internet to know about your content and to show the relevant result when a person searches about it on the search engine. This term is not only limited for website developers, Youtubers, Instagram or for any other social media Platform. Every single platform uses the set of algorithms that lets it know what the publisher/ Seller/ Influencer is selling to its audience. To optimize your chances for the platform to know about you than your other fellow mates selling under the same category is called SEO. Every act on the internet is monitored through it. Daraz and other ecommerce websites, all use it to deliver the right product to their customer.


Why SEO of your products is Must?

Right SEO of the product is important to rank your product on the first page and to make it compete with the other seller. SEO simply increases the reach of the product and bring huge chunk of the audience that was otherwise diverting to other sellers. This is the main reason why your product is not getting sales because it is not reaching its audience. If more people will visit your store, then it will defiantly increase your conversion rate and sell.

SEO Tips to make your product appear on the first page:

1, Identify Keyword: 

You need to understand the need of one single keyword and then stick to it. You can never rank your product for a wide range of items. The product has to target one specific keyword in order to rank or appear against that word. There are multiple tools that will helps you classify your product according to keyword its best described through. After you have found the hot keyword, try to put it as the 1st word of the product name/title or after 1-2 adjective. This makes sure that when a user types that specific word your product will show up. Also to make better On-page SEO, try to add function of the product in the title too. As many searches will come through that word.

2, Unique Content:

In order for your product to rank, always make sure the content is unique. It should range between 100-150 words. The keyword density should be between 1-2%. 

3, Frequent Engagement:

Always make sure to timely respond to Q/A section of the store or the personal chat.

4, Longer & Relevant Content works better:

Google uses 1st 100 words to just get the context of what your product is about. Focus on highlight and description. Take your inspiration from products by other seller in your category, but make it unique.

5, Shortened Title for shortened URL:

Try to write short title so that it results in short URL. Google prefers URLs with shorter lengths and most of the store traffic is driven through google search.

6, LSI Keywords:

Latent semantic Indexing (LSI), these are the relevant or related keyword that is searched with your targeted keyword. Example if a tint is being sold. The LSI keyword can be lip tint or cheeks tint. Try to incorporate these words in the description. If you are confused about LSI, Look at the bottom of any google search, It shows the list of keywords that are searched for the content.

7. Clickbait:

Clickbait is not always wrong. If you are unaware of the word then it is the act of displaying pleasing images of the actual product. If your product functions exactly as illustrated, then a little clickbait is never too bad. Make your product attractive by adjectives and numbers(pack of 2, set of 4 etc.).

8, Add Multi-Media:

It is ideal to add multimedia(photos/video clips) of your product in the description of your product as well. To learn more about how to take attractive pictures for your store click Product Photography tricks for 2022

These are all the key points of how you can improve your on-page SEO of the store, without any paid promotion or tools. Hope that it helps. To show your support please follow us on all our social medias and comment below which topic you will be interested to learn next?

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