To increase sale on Daraz or any other ecommerce store the major step is to promote your product. There are two approaches to promote your product on Daraz, first is through Daraz platform and other is through personal basis. We have explained each in details:
1, Through Daraz:
This promotion can only be done through official Daraz platform and a seller can access it from seller centre dashboard. these are as under:
1, Campaign:
You will always find a bunch of campaign varying in wide variety from weekly campaign, free shipping campaign, voucher campaign, bundle campaign and other such Grand campaigns as 10.10 , 11.11 and 12.12 that happen every year on Daraz. You can always find a campaign registration going on the platform. In order to participate you need to maintain a positive seller rating, have a particular stock available, have products in particular category, lower return rate etc. These numbers vary from campaign to campaign and it will boost your visibility to a greater extent. But you have to provide certain percent of sale on the product choose for the campaign. This will not only increase your sale but will also makes you eligible for seller picks.
2, Seller Picks:
Seller pick is a promotion given to sellers with 70% positive seller rating, taking actively part in all the campaigns and a lower return rate. Daraz allows sellers to choose any 3 or 6 products they would like to nominate for seller picks. And they appear on 1st page of search result below the section of page results under the heading of seller picks. It increases visibility and you can also track your page click through rate with or without seller picks in dashboard. The products remain in seller picks for 14 days and it is best practice to keep a track on your product performance and change them in a while to optimize the use of seller picks. It greatly increases visibility and sale of the product.
3, Bundles:
Daraz offers sellers to make bundles which gets approved in 24hrs. You can also submit your bundles in weekly bundle campaigns or keep it as it is. Customers usually prefer purchasing products that come with an off or an offer to save money. Bundles are divided in 4 major types:
(i) Quantity: This allows customers to get a discount either by percentage or amount on buying product in bulk.
(ii) Free Gift: This offer can attract customer by offering them a free gift on purchase of a particular product.
(iii) Buy 1 Get 1 Free: This allows customers to get two products in the price of one.
(iv) Combo: This arrangement is for customer to purchase a set of product and get discount by buying a combo.
All these techniques brings huge traffic and increases your conversion rate.
4, Seller Voucher:
You can create vouchers on products under two categories:
(i) Code Vouchers: These are codes that when a customer puts in, gets a discount on his purchase. It is valid and redeemable for a particular time period.
(ii) Collectible Vouchers: It is visible and collectible instantly when it is created. Customer can avail it by adding vouchers to purchase.
5, Free Shipping:
You can set your amount of budget that you specify for Free Shipping. It will be deducted from your account statement. You can set free shipping criteria for orders above a particular amount. Free shipping has huge impact on conversion rate and people tend to prefer products that come with free shipping tag.
6, Daraz Digital Advertising:
You can set a budget in your seller centre and Daraz will promote that product. The credit can be prepaid or post paid. Daraz will promote your product through its own platform and through all its social media. According to some seller daraz also offers free branding of physical stores by filling up few formalities. And sometime also does branding of products through Instagram and Facebook without seller even knowing.
7, Ask for Feedback:
Other than these techniques the one that works 100 percent is that each time a customer purchases your product, request them to follow your store and provide you a positive seller rating and review. These 5 stars on your product will automatically boost your products visibility and putting your product on first page. You can also import reviews on your products from other site to your Daraz shop.
2, Through Personal Basis:
Here are some of the ways that you can also promote your products on personal basis other than Daraz to attract buyers. These are:
1, WhatsApp:
You can inform your friends and relatives about your Daraz platform by advertising your products through WhatsApp status or joining WhatsApp business groups.
2, Instagram/Facebook:
You must make your store Instagram and Facebook page and promote your products or you can even apply ads. Invite friends to like and follow and share it. Through the use if these platforms you can initiate giveaways by offering people to support your platform by following and liking each post to boost your page. This will develop your followers and build you audience with good conversion rate.
3, Blogging/Website:
You can start blogging about your products or encourage people to do affiliate marketing of your product in exchange for some amount and commission on sale of each item. You can create website and increase the authenticity of your product.
Above is the complete list through which you can promote your product and boost sales. Comment down below what do you think of our list and any suggestions that we missed out here?
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