How to increase sales of your product on Daraz.pk-Complete Guide for Daraz Seller 2021

If you are looking to increase your sales on Daraz.pk. Then this article is a must read. Daraz has expanded it's horizons through digital marketing and millions of people come to the website everyday. No matter the size of your inventory, but as a beginner on daraz you must be able to pull 10 orders daily. If this is not the case for you, then you are missing some most important product upgrade tips. Just by spending 10-30mins extra on building your SKU, you can easily see the difference in the daily traffic on your store. 

1, Title is the most important

Often sellers do not realize the importance of the title of the product and are unskilled of how to optimize it. They are simply wasting their chance of upto 60%-70% of the total SEO of their product. The key point that most of them forget is putting adjectives in their title, which are of no use. Example “Beautiful kasab zari embroidered shalwar kameez for ladies”. Note that this description might be the accurate depiction of their product. But no or very few customer would search for these exact words when finding a dress. The first three words of the title should exactly define what the product is about. It should be listed as “ Embroidered Shalwar Kameez for Ladies- Kasab Zari Fancy Dress”. Fully utilize the allowable words for the product by keeping in mind what a customer would probably search for, if it wants a similar product. This simple manipulation of words will right away help the product rank on the website. Therefore always keep editing your title and see how easily you can help rank it.

2, Description is all you can’t fit in the title

Once you are satisfied and have optimized your title, add all the relevant information about the product. Remember this is when the customer has already clicked on your product and it is the key moment where you have to influence them to prefer your product than the rests. Think like a buyer and write all the details you would want to know if you are buying it. Try to write details that targets mostly the unique fact about your product that no other seller offers or is rare. Try to keep a ratio of 3% of the targeted key word in your product description. Keyword is the exact product in not more than 1-2 word. This is the basic category you are selling. This helps the platform know what your product is about. 40% of your SEO is governed by Description.

3, Product image should be Clickable

This is also the most important SEO tip. The image should be clear and professional. If the picture you took is from your phone and the product is simply resting in your house under bad lighting. Then it will give an impression of low quality of your product. It is not necessary that you should have your product professionally clicked. You can still take a picture that appears really good and factory made by using some photography hacks that you can learn on the internet. If you want to learn more about it the please give our article a read “Product Photography Hacks”

4, Product TAG are a must

When listing product on Daraz, after categorizing it will ask you to fill an optional section that is more descriptive of what you will already write in the description. It directly helps the bots classify the product by asking to fill a few basic information. This includes Volume, Product name, Model Number, Size, Capacity, Dimension, Color, Age Group targeted, Compatibility and varies from product to product according to the type of item you are selling. It simplifies the keywords for you. You must fill it out by sparing just extra two minutes. This will give you preference on the platform.

5, Stay Relevant!

It is important for the product to remain relevant to what it says. Same is applicable for the product image too. However, it is required for the image to be professional but it should never be a work of clickbait. Otherwise, it will falsify customers expectation and increase the product return. This will decrease your product standing. Even the new customer would divert once reaching your page by reading all negative comments. This diversion tells the bots that the product is not what the customer wants and it will no longer show your product in the search result. So staying Relevant is as important tip for the SEO as the rest.

6, Learn from the Best

Although knowing all the tips and exactly what you should do will completely help you without any aid. But another important thing is to learn from the best. Means search how your competitors lists their product. Before listing, always review the products that are listed on the first page. Understand them and then write it according to your product. Note that products offered by FBD(Fulfilled by Daraz) might appear at the top. This is because sellers availing FBD are offered this facility by the platform as a compliment. So avoid those products and learn from the regular sellers. If you want to know more about FBD then check our article What is FBD? . Know that never copy others listing or images, because it can lead to copyright related issues.

This is all the relevant and to the point knowledge about how you can increase your sale of the product. Along with these Tricks on-page SEO(Search Engine Optimization) of the site is equally important. If you want to learn more about SEO then click How to do SEO on Daraz?. Nobody can ever crack 100% of how your product is ranked. This is the secret of every platform and they make sure it stays that way by constantly changing their algorithms. So, you should always look for what works for you and update and adapt to the changes. We hope that it has helped you in meeting your business goals. Comment down below to show your support and please let us know if you have any other topic of similar nature in mind that we can help tackle.